{"id":224,"date":"2026-03-01T01:26:03","date_gmt":"2026-03-01T01:26:03","guid":{"rendered":"https:\/\/devu21.stagingtestserver.com\/Origin\/?page_id=224"},"modified":"2026-04-08T14:58:26","modified_gmt":"2026-04-08T14:58:26","slug":"brand-insights","status":"publish","type":"page","link":"https:\/\/devu21.stagingtestserver.com\/Origin\/brand-insights\/","title":{"rendered":"Brand Insights"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;250&#8243; bg_image_type=&#8221;default&#8221; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; id=&#8221;slider-sec&#8221; disable_element=&#8221;yes&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h1>Lorem Ipsum is<br \/>\nsimply dummy text<br \/>\nof the printing<\/h1>\n<p>It is a long established fact that a reader will be distracted<br \/>\nby the readable content of a page when looking at its layout.<br \/>\nThe point of using Lorem Ipsum is that it has a more-or-less<br \/>\nnormal distribution of letters, as opposed[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#F8FAFC&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;80&#8243; bottom_padding=&#8221;80&#8243; top_padding_tablet=&#8221;30&#8243; bottom_padding_tablet=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; id=&#8221;blog-sec&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]    <section class=\"smpg-wrap\" data-posts-per-page=\"9\">\n      <div class=\"smpg-topbar\">\n                  <input class=\"smpg-search\" type=\"search\" placeholder=\"Search articles\u2026\" \/>\n        \n        <div class=\"smpg-controls\">\n                      <select class=\"smpg-filter\">\n              <option value=\"all\">All<\/option>\n                              <option value=\"best-practices\">Best Practices<\/option>\n                              <option value=\"design\">Design<\/option>\n                              <option value=\"ordering\">Ordering<\/option>\n                              <option value=\"posts\">posts<\/option>\n                              <option value=\"product\">Product<\/option>\n                              <option value=\"recreation\">Recreation<\/option>\n                              <option value=\"team-identity\">Team Identity<\/option>\n                          <\/select>\n          \n                      <select class=\"smpg-sort\">\n              <option value=\"newest\">Newest First<\/option>\n              <option value=\"oldest\">Oldest First<\/option>\n            <\/select>\n                  <\/div>\n      <\/div>\n\n      <header class=\"smpg-hero\">\n        <h2>Smart Merch Works Anywhere. We Make It Work For You.<\/h2>\n        <p>Brands across industries trust us because we treat merch like a business tool, not a giveaway.<\/p>\n      <\/header>\n\n      <div class=\"smpg-results\">\n        <div class=\"smpg-grid\">        <article class=\"smpg-card\">\n          <a class=\"smpg-thumb\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/why-most-merch-fails-and-what-smart-brands-do-instead\/\">\n            <img decoding=\"async\" src=\"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-content\/uploads\/2026\/03\/Untitled-6.png\" alt=\"Why Most Merch Fails \u2014 And What Smart Brands Do Instead\">\n          <\/a>\n\n          <div class=\"smpg-card-body\">\n            <div class=\"smpg-badges\"><span class=\"smpg-badge\">Ordering<\/span><span class=\"smpg-badge\">Team Identity<\/span><\/div><div class=\"smpg-card-ty\">\n            <h3 class=\"smpg-title\">\n              <a href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/why-most-merch-fails-and-what-smart-brands-do-instead\/\">Why Most Merch Fails \u2014 And What Smart Brands Do Instead<\/a>\n            <\/h3>\n\n            <p class=\"smpg-excerpt\">Most merch fails. Not because brands don\u2019t care. Not because budgets aren\u2019t there. Not because people don\u2019t like free stuff. Most merch...<\/p>\n\t<\/div>\n\n            <a class=\"smpg-readmore\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/why-most-merch-fails-and-what-smart-brands-do-instead\/\">READ MORE \u2192<\/a>\n          <\/div>\n        <\/article>\n                <article class=\"smpg-card\">\n          <a class=\"smpg-thumb\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/top-10-merch-trends-for-2026-every-brand-should-know\/\">\n            <img decoding=\"async\" src=\"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-content\/uploads\/2026\/03\/Top-10-Merch.png\" alt=\"Top 10 Merch Trends for 2026 Every Brand Should Know\">\n          <\/a>\n\n          <div class=\"smpg-card-body\">\n            <div class=\"smpg-badges\"><span class=\"smpg-badge\">Design<\/span><span class=\"smpg-badge\">Team Identity<\/span><\/div><div class=\"smpg-card-ty\">\n            <h3 class=\"smpg-title\">\n              <a href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/top-10-merch-trends-for-2026-every-brand-should-know\/\">Top 10 Merch Trends for 2026 Every Brand Should Know<\/a>\n            <\/h3>\n\n            <p class=\"smpg-excerpt\">The merch landscape is shifting faster than ever. In 2026, audiences expect more than giveaways \u2014 they expect quality, intention, design, and...<\/p>\n\t<\/div>\n\n            <a class=\"smpg-readmore\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/top-10-merch-trends-for-2026-every-brand-should-know\/\">READ MORE \u2192<\/a>\n          <\/div>\n        <\/article>\n                <article class=\"smpg-card\">\n          <a class=\"smpg-thumb\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/the-roi-of-strategic-merch-why-smart-merch-outperforms-every-other-channel\/\">\n            <img decoding=\"async\" src=\"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-content\/uploads\/2026\/03\/ROI-of-strategic-Merch.png\" alt=\"The ROI of Strategic Merch: Why Smart Merch Outperforms Every Other Channel\">\n          <\/a>\n\n          <div class=\"smpg-card-body\">\n            <div class=\"smpg-badges\"><span class=\"smpg-badge\">Best Practices<\/span><span class=\"smpg-badge\">Product<\/span><\/div><div class=\"smpg-card-ty\">\n            <h3 class=\"smpg-title\">\n              <a href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/the-roi-of-strategic-merch-why-smart-merch-outperforms-every-other-channel\/\">The ROI of Strategic Merch: Why Smart Merch Outperforms Every Other Channel<\/a>\n            <\/h3>\n\n            <p class=\"smpg-excerpt\">Most companies underestimate merch because they measure the wrong things. They think in terms of cost per unit, not impact per touchpoint....<\/p>\n\t<\/div>\n\n            <a class=\"smpg-readmore\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/the-roi-of-strategic-merch-why-smart-merch-outperforms-every-other-channel\/\">READ MORE \u2192<\/a>\n          <\/div>\n        <\/article>\n                <article class=\"smpg-card\">\n          <a class=\"smpg-thumb\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/how-to-build-company-culture-through-smart-intentional-merch\/\">\n            <img decoding=\"async\" src=\"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-content\/uploads\/2026\/03\/How-to-build-Culture-through-Merch.png\" alt=\"How to Build Company Culture Through Smart, Intentional Merch\">\n          <\/a>\n\n          <div class=\"smpg-card-body\">\n            <div class=\"smpg-badges\"><span class=\"smpg-badge\">Design<\/span><span class=\"smpg-badge\">Team Identity<\/span><\/div><div class=\"smpg-card-ty\">\n            <h3 class=\"smpg-title\">\n              <a href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/how-to-build-company-culture-through-smart-intentional-merch\/\">How to Build Company Culture Through Smart, Intentional Merch<\/a>\n            <\/h3>\n\n            <p class=\"smpg-excerpt\">Culture isn\u2019t built in policy docs or all-hands meetings. It takes shape in the everyday moments where people feel welcomed, appreciated, connected,...<\/p>\n\t<\/div>\n\n            <a class=\"smpg-readmore\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/how-to-build-company-culture-through-smart-intentional-merch\/\">READ MORE \u2192<\/a>\n          <\/div>\n        <\/article>\n                <article class=\"smpg-card\">\n          <a class=\"smpg-thumb\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/how-to-build-a-smarter-merch-calendar-that-drives-real-impact\/\">\n            <img decoding=\"async\" src=\"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-content\/uploads\/2026\/03\/How-to-build-smarter-merch-calendars.png\" alt=\"How to Build a Smarter Merch Calendar That Drives Real Impact\">\n          <\/a>\n\n          <div class=\"smpg-card-body\">\n            <div class=\"smpg-badges\"><span class=\"smpg-badge\">Ordering<\/span><span class=\"smpg-badge\">Team Identity<\/span><\/div><div class=\"smpg-card-ty\">\n            <h3 class=\"smpg-title\">\n              <a href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/how-to-build-a-smarter-merch-calendar-that-drives-real-impact\/\">How to Build a Smarter Merch Calendar That Drives Real Impact<\/a>\n            <\/h3>\n\n            <p class=\"smpg-excerpt\">Most companies treat merch like a last-minute scramble. A budget appears, someone asks for ideas, panic sets in, and the first available...<\/p>\n\t<\/div>\n\n            <a class=\"smpg-readmore\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/how-to-build-a-smarter-merch-calendar-that-drives-real-impact\/\">READ MORE \u2192<\/a>\n          <\/div>\n        <\/article>\n                <article class=\"smpg-card\">\n          <a class=\"smpg-thumb\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/why-merch-outperforms-digital-impressions-and-why-smart-brands-are-shifting-their-spend\/\">\n            <img decoding=\"async\" src=\"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-content\/uploads\/2026\/03\/Why-Merch-Outperforms.png\" alt=\"Why Merch Outperforms Digital Impressions (And Why Smart Brands Are Shifting Their Spend)\">\n          <\/a>\n\n          <div class=\"smpg-card-body\">\n            <div class=\"smpg-badges\"><span class=\"smpg-badge\">Best Practices<\/span><span class=\"smpg-badge\">Product<\/span><\/div><div class=\"smpg-card-ty\">\n            <h3 class=\"smpg-title\">\n              <a href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/why-merch-outperforms-digital-impressions-and-why-smart-brands-are-shifting-their-spend\/\">Why Merch Outperforms Digital Impressions (And Why Smart Brands Are Shifting Their Spend)<\/a>\n            <\/h3>\n\n            <p class=\"smpg-excerpt\">Digital marketing dominates most budgets \u2014 and for good reason. It\u2019s fast, targeted, measurable, and scalable. But digital impressions are also fragile....<\/p>\n\t<\/div>\n\n            <a class=\"smpg-readmore\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/why-merch-outperforms-digital-impressions-and-why-smart-brands-are-shifting-their-spend\/\">READ MORE \u2192<\/a>\n          <\/div>\n        <\/article>\n                <article class=\"smpg-card\">\n          <a class=\"smpg-thumb\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/why-people-keep-certain-merch-and-toss-the-rest\/\">\n            <img decoding=\"async\" src=\"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-content\/uploads\/2026\/03\/Certain-Merch.png\" alt=\"Why People Keep Certain Merch (and Toss the Rest)\">\n          <\/a>\n\n          <div class=\"smpg-card-body\">\n            <div class=\"smpg-badges\"><span class=\"smpg-badge\">Ordering<\/span><span class=\"smpg-badge\">Recreation<\/span><\/div><div class=\"smpg-card-ty\">\n            <h3 class=\"smpg-title\">\n              <a href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/why-people-keep-certain-merch-and-toss-the-rest\/\">Why People Keep Certain Merch (and Toss the Rest)<\/a>\n            <\/h3>\n\n            <p class=\"smpg-excerpt\">People don\u2019t keep merch because it\u2019s free. They keep it because it\u2019s useful, well-designed, comfortable, or cool enough to adopt into their...<\/p>\n\t<\/div>\n\n            <a class=\"smpg-readmore\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/why-people-keep-certain-merch-and-toss-the-rest\/\">READ MORE \u2192<\/a>\n          <\/div>\n        <\/article>\n                <article class=\"smpg-card\">\n          <a class=\"smpg-thumb\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/why-premium-merch-builds-stronger-brands\/\">\n            <img decoding=\"async\" src=\"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-content\/uploads\/2026\/03\/Premium-Merch.png\" alt=\"Why Premium Merch Builds Stronger Brands\">\n          <\/a>\n\n          <div class=\"smpg-card-body\">\n            <div class=\"smpg-badges\"><span class=\"smpg-badge\">Design<\/span><span class=\"smpg-badge\">Team Identity<\/span><\/div><div class=\"smpg-card-ty\">\n            <h3 class=\"smpg-title\">\n              <a href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/why-premium-merch-builds-stronger-brands\/\">Why Premium Merch Builds Stronger Brands<\/a>\n            <\/h3>\n\n            <p class=\"smpg-excerpt\">Premium merch isn\u2019t a luxury \u2014 it\u2019s a signal. People judge brands by the quality of what they give. When merch feels...<\/p>\n\t<\/div>\n\n            <a class=\"smpg-readmore\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/why-premium-merch-builds-stronger-brands\/\">READ MORE \u2192<\/a>\n          <\/div>\n        <\/article>\n                <article class=\"smpg-card\">\n          <a class=\"smpg-thumb\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/the-psychology-of-gift-giving-in-business\/\">\n            <img decoding=\"async\" src=\"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-content\/uploads\/2026\/03\/393be63b-2495-4d8c-8e03-a60653d9050f.png\" alt=\"The Psychology of Gift-Giving in Business\">\n          <\/a>\n\n          <div class=\"smpg-card-body\">\n            <div class=\"smpg-badges\"><span class=\"smpg-badge\">Best Practices<\/span><span class=\"smpg-badge\">Ordering<\/span><\/div><div class=\"smpg-card-ty\">\n            <h3 class=\"smpg-title\">\n              <a href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/the-psychology-of-gift-giving-in-business\/\">The Psychology of Gift-Giving in Business<\/a>\n            <\/h3>\n\n            <p class=\"smpg-excerpt\">Gift-giving is one of the oldest human bonding behaviors \u2014 and it\u2019s deeply rooted in psychology. That\u2019s why merch, when done well,...<\/p>\n\t<\/div>\n\n            <a class=\"smpg-readmore\" href=\"https:\/\/devu21.stagingtestserver.com\/Origin\/the-psychology-of-gift-giving-in-business\/\">READ MORE \u2192<\/a>\n          <\/div>\n        <\/article>\n        <\/div>      <\/div>\n\n      <div class=\"smpg-pager\">\n            <div class=\"smpg-pagination\" data-max=\"2\">\n      <button class=\"smpg-page-btn smpg-prev\" disabled>Previous<\/button>\n\n      <div class=\"smpg-page-numbers\">\n        <button class=\"smpg-page-btn smpg-page is-active\" data-page=\"1\">1<\/button><button class=\"smpg-page-btn smpg-page \" data-page=\"2\">2<\/button>      <\/div>\n\n      <button class=\"smpg-page-btn smpg-next\" >Next<\/button>\n    <\/div>\n          <\/div>\n    <\/section>\n    [\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;250&#8243; bg_image_type=&#8221;default&#8221; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; id=&#8221;slider-sec&#8221; disable_element=&#8221;yes&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-224","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-json\/wp\/v2\/pages\/224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-json\/wp\/v2\/comments?post=224"}],"version-history":[{"count":4,"href":"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-json\/wp\/v2\/pages\/224\/revisions"}],"predecessor-version":[{"id":1031,"href":"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-json\/wp\/v2\/pages\/224\/revisions\/1031"}],"wp:attachment":[{"href":"https:\/\/devu21.stagingtestserver.com\/Origin\/wp-json\/wp\/v2\/media?parent=224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}