Choose Charities Corp. is a Florida-based nonprofit organization using the power of creative marketing to serve America’s most vulnerable: veterans, families in poverty, and those experiencing homelessness. We believe that the resources to end suffering already exist in our communities; they simply need to be unlocked. By partnering with businesses and brands, we turn campaigns into catalysts for change, channeling proceeds directly to people who need them most.
Our mission is to use the tools of marketing and design to fund solutions for poverty, homelessness, and veteran support. We connect compassionate businesses with causes that matter, ensuring every partnership creates measurable impact. Together, we’re building a model of giving that’s as innovative as it is effective.
We dream of a society that measures its greatness by how it treats its most vulnerable members. A future where every veteran is honored, every family is secure, and every person has a place to call home. Choose Charities Corp. is working to turn that dream into reality.
A number of years back, I began to notice what
seemed to be a growing number of people
panhandling on the corners of our city streets, as
well as on the ramps of our highways and
byways.
Years ago, our founder began noticing more and more people on street corners, panhandling at intersections, sleeping under overpasses, surviving on the kindness of strangers. The same question kept surfacing: who are these people, and how did they end up here? It became the last thought before sleep and the first upon waking. In a country that put a man on the moon, how had we failed so many of our own?
Determined to understand, he approached a man holding a cardboard sign. The man was a US Army sergeant who had served two tours in the Gulf Wars. He spoke of the hell of combat and the impossibility of returning to normal life afterward. A paperwork issue had cut off his VA support. He lived in a tent in the nearby woods. His only wish? A hot meal and a hot shower each day. That moment left a permanent mark.
Then came Sarah, a woman from Savannah, Georgia, who had walked to Central Florida after two brain surgeries left her with nothing. Despite everything, she smiled. She hummed a song as she walked away. Her resilience was humbling, her circumstances unacceptable. These weren’t strangers anymore. They were neighbors, veterans, mothers, and fathers caught in circumstances beyond their control.
These encounters ignited a mission. What began as a small marketing company creating brand solutions for businesses transformed into something greater. We realized our creative skills could serve a higher purpose, raising awareness and funding for those living on the margins. The V.E.T.S. Project was born, and soon after, Choose Charities Corp. came to life. Today, we carry Sarah’s hope and that sergeant’s dignity with us in everything we do.
About this time, I had started a small company that offered brand marketing and design solutions for various businesses and organizations. We realized that the creative, unique catchphrases we were creating for corporate America could be channeled as a catalyst to help the plight of many of our US veterans. From this realization we created “The V.E.T.S. Project” and began offering merchandise that sported our unique logo and catch phrase through a website that we designed.
(Read all about our founding program here.)
The interest generated from this program caused us to reflect on all of the other incredible causes out there that deserved programs of their own! This realization kickstarted us into forming the nonprofit Choose Charities Corp. Our dream is to bring attention to these issues and harness the power of creativity to solve them.
This vision began when I opened my eyes to the reality that many of our fellow citizens are living in. We should never forget, we all are just a few financial, medical, economic or social hiccups away from being where “Sarah” found herself. Together I truly believe we can finally end hunger and homelessness in our country once and for all!
Mahatma Gandhi once said, “The true measure of society can be found in how it treats its most vulnerable members.” Don’t you think it’s about time we put the same expertise, time and effort into ending hunger and homelessness, as we do, putting a “man on the moon?”
Co-Founder,
William Galli
Choose Charities Corp. partners with businesses to create branded campaigns that generate proceeds for charitable causes. Every logo, slogan, and product we design becomes a vehicle for change. It’s marketing with meaning, creativity that doesn’t just capture attention but transforms lives.
Accountability is essential; that’s why 85–90% of all donations and proceeds go directly to our charitable programs. Every dollar is treated as an investment in someone’s future, a veteran finding stable housing, a family putting food on the table, a person rediscovering hope.
Whether you donate, volunteer, shop, or partner with us, you become part of a growing community proving that compassion and creativity can change the world.
Don’t just witness the change. Be the change.
